They know that people don't like to wait for a venti mocha with syrup. Sure the inside of starbucks is a great place for small business owners to meet clients and a comfortable place to drink a coffee and surf the web. But it seems like you can get your order done faster if you just pull up to the drive thru.
Getting a starbucks card can mean getting free drinks in the future. On your birthday you might earn a free drink. Log into the site to load up your card and use it to get more points. If you are drinking premium coffees everyday it won't take long to jump a few levels.
During the summer, it is all about the frappuccinos and during the fall its back to your regular hot coffee. Another item that is really good is the lemon pound cake. You can buy cake at the grocery store but the lemon loaf at starbucks is just right. It's not cheap but it is really good.